"Ew," I thought, looking at the bottom of the bottle. "Does that say 'for softer, MORE SHINY hair? Abominable." I looked a little further.
"Come to think of it, the wording at the top is really awkward, too. Why would you say 'New! Fragrance and Formula' instead of 'New Fragrance and Formula?' You don't say, 'I'm! Using Finesse right now.'"
After a couple more seconds of tsk-tsking at some anonymous Unilever employee's horrendo copywriting skills, I turned the bottle over and had. a. heart. attack. The writing on the back reads only slightly better than a booklet of Japanese-to-English VCR-setup instructions.
Have a look for yourself (click for bigger image), and see if you can come up with explanations for all 11 (ELEVEN!) grammar, usage and style errors on the back of this one poor bottle. I will post the answers tomorrow.
Bonus points for anyone who picks up on any new errors that I missed.
So, without further ado, here is the first-ever LMNOP Grammar Challenge for you to ruminate over: