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Found this gem on Craigslist today (click to enlarge):
My first thought upon reading this was, "Weird."
My second thought was, "Hey. I'm a primate. I'm disease-free, too. This could be a great way to make $1000."
Last week Pizza Hut announced that they will be taking their branding up a notch by pushing "The Hut" as their hip, cool nickname in order to appeal to a younger generation. This does not mean they are completely rebranding, though--they still plan to be officially called Pizza Hut. This is more of a marketing push. As a spokesperson explains, "We think that 'The Hut' is to Pizza Hut as Coke is to Coca-Cola. We have begun using the term in conjunction with Pizza Hut in our advertising, pizza boxes and some restaurants."
So basically, Pizza Hut wants to give itself a nickname. If you have ever spent any time in a college dormitory, you are thinking the exact same thing I am thinking right now: EVERYONE KNOWS YOU CAN'T GIVE YOURSELF A NICKNAME. If you try, it will just backfire, and instead of being known as "The Tank," you will be called something like "Colonoscopy Joe" as punishment.
Besides being completely inorganic and violating every rule in the Nicknames Acquisition Codebook, "The Hut" is also a stupid nickname. Basically, the name "Pizza Hut" has two components: a word describing the product sold by the company, and a word describing a structure made of dirt and sticks. Which seems more appropriate for spinning a nickname off of, you ask? Answer:
Duh.
Well, Pizza Hut must at least have a good reason for wanting a nickname, right? Back to our friendly spokesperson:
"And yes, we're also introducing another vocabulary word with Pizza Hut, which is 'The Hut.' That ties in nicely with [today's] texting generation. We wanted to make sure that Pizza Hut and 'The Hut' become common vernacular for our brand. Red is our mark and when you see that red roof, people will refer to it as 'The Hut' or 'Pizza Hut.' As we expand our online and mobile businesses, 'The Hut' is the perfect icon for our mobile generation."
Ah-ha! We are appealing to THE YOUTH! Of course! With their text messages and their tight pants and emo haircuts! Surely they will treat this marketing campaign with the same earnest, genuine acceptance they routinely demonstrate when confronted with corporate America's attempts to connect to them! This can't not work!
Long live THE HUT!
When you are extremely indecisive, tattoos are not an option. I mean, come on: yesterday I looked at the giant soap refill bags at Target for 10 full minutes and then actually left empty-handed because I could not reassure myself that any of the available soap scents were ones I would like for as long as it would take to use up the bag. So permanent ink on my body is not really within the realm of possibility. Bumper stickers are the same way; I just cannot commit to a particular cause on such a long-term basis that I would adhere something to my car over it. (OMG, WHAT IF I WAKE UP TOMORROW AND I DON'T WANT TO COEXIST ANYMORE???)
Until now. These bumper stickers are awesome.
As I may have possibly mentioned jusssst a couple times here, Pancake's birthday was Sunday. Several fabulous dogs were in attendance, including:
Riley!
Sammy!
And Coco!
There were also humans present.
There was ALSO a cake, frosted by yours truly, (in case you didn't recognize my distinctive artistic style).
Pancake also danced for us, with a little help from Mike (and vocal backup from Kelly).
This was all leading up to the grand finale, of course, which was when I gave Pancake his new car:
Just kidding. Probably.
All in all, it was a pretty great doggie birthday party. If you want to see a few more pictures, there's a set here.
Pancake had a most excellent birthday party today to celebrate turning two. Here he is, not quite understanding the significance of birthday cake:
More pictures of the party, his all-star canine guest list, and even a few humans to come.
Pancake is turning two tomorrow!
My little guy is growing up.
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